We Grew. Our Brand Needed to Grow Too.
Por
Glenda Carvalhal
:
Marketing & Branding
In three years, inVista grew more than its brand showed. With R$3B under management, the identity still told an old story.
The answer came from the helmet, a symbol that was already part of the firm's culture. Alan Mosca, the brand ambassador, created an exclusive piece for inVista. Its colors and meanings inspired an identity that now accompanies the company in every contact with investors, from the website to the fund presentations.
In this article, Glenda Carvalhal, inVista's head of marketing, explains why an overly conservative brand is also a risk and what each color of the new identity says about how the firm operates.
Full article: Crescemos. A marca precisava crescer junto. | LinkedIn (in Portuguese)
